Safety

Child Safety Standards

Last updated November 8, 2026

Draft for review. This page is a working draft and will be finalized before Bluup launches on the App Store and Google Play.

Bluup has zero tolerance for child sexual abuse and exploitation (CSAE). These standards apply to everyone who uses the Bluup app, and they explain how we prevent, detect and respond to it.

What's prohibited

On Bluup, no one may create, upload, share, request or link to:

  • child sexual abuse material (CSAM) of any kind, including drawn, edited or AI-generated images;
  • content that sexualizes a minor;
  • grooming, meaning building trust with a child in order to abuse or exploit them, online or in person;
  • sextortion, or threatening to share intimate images;
  • trafficking or the commercial sexual exploitation of a child;
  • arranging to meet a minor for any sexual purpose.

Breaking these standards leads to immediate removal of the content and the account, and we report it to the authorities.

How Bluup is built to protect kids

  • No strangers by design: Bluup has no public profiles, no search for strangers and no open chat rooms. People join a group only by invitation from someone already in it.
  • Age rules: no one under 10 can use Bluup. Every account for someone under 18 must be linked to a parent, who approves the groups their child joins, any location sharing, and any sharing of personal details.
  • Safety reminders: before kids can share photos or messages, Bluup reminds them about staying safe online and the real-world risks of meeting people.
  • Upload checks: photos and videos are automatically checked for sexual and abusive content, including against known-CSAM detection where it's available, and matches are blocked.
  • Limited location: location is shared only with attendees of a single event, only after opting in, and it ends on its own.

How to report

  • In the app: press and hold any message, photo or profile and tap Report, then choose "Child safety." You can also block the person and leave the group.
  • By email: hello@getbluup.com. Please include the group name and the person's display name, but don't send us any images of a child.
  • If a child is in immediate danger, call 911 or your local emergency number first.
  • In the US, you can also report to the NCMEC CyberTipline.

How we respond

  • Child-safety reports go to the front of the line, and we aim to act within 24 hours.
  • We remove the content, suspend the account, and keep the evidence the law requires.
  • We report apparent CSAM to the National Center for Missing & Exploited Children (NCMEC), as US law requires, and to the relevant authorities in other countries.
  • We cooperate with law enforcement through valid legal process, and in emergencies where a child is at risk.
  • If the account belongs to a child, we tell the linked parent when it's appropriate.

Compliance

Bluup follows applicable child-safety laws, including 18 U.S.C. § 2258A (reporting to NCMEC) and the Children's Online Privacy Protection Act (COPPA). For how we handle children's information, see the Privacy Policy.

Child safety contact

[Name and title of the designated child-safety contact]
hello@getbluup.com
[Company legal name], [Mailing address]