For teams, families, friends and clubs

Less scrolling. More showing up.

Social media keeps us watching each other from a distance. Bluup does the opposite. It's one place for the groups you're really in, so you can talk it through, make the plan, and end up in the same room.

Coming soon to iPhone and Android.

Bluup group chat for Johnnie's 12U Baseball: parents sorting out a carpool, with messages spread across the screen

Why we're building Bluup

Social media is anti-social.

We have more ways to keep in touch than ever, and fewer nights around the same table. Feeds are built to hold your attention. Bluup is built to hand it back to the people you actually spend time with.

Social mediaBluup
Built to keep you scrollingBuilt to get you out the door
Followers, strangers and an algorithmYour team, your family, your friends
Likes from a distanceHigh-fives in person
Your life, on displayYour plans, shared with the people in them

What Bluup does

From "we should get together" to together.

1

Gather your people

Every team, family and friend group in one app. See what everyone's doing at a quick glance.

Bluup Home screen with upcoming events and group bubbles sized by activity
2

Talk it through

A group chat that reads like a real conversation. Not a comment section.

Bluup group chat with color-coded topics from different parents
3

Make the plan

Create an event, and then invite any of your groups. They see it immediately, and can let you know if they're in with one tap.

Event invite card in the group chat with Going, Maybe and Can't go buttons
4

Show up together

On the day, the people going can see who's here and who's close, share photos, and know everyone got home safe.

Live view map showing who's at the field and who's minutes away

A different kind of group chat

A chat that reads like a conversation.

Most group chats are one long column. Three conversations get tangled, and the important message gets buried under 40 replies. Bluup lays the chat out the way people actually talk.

  • Every topic gets its own color. Snacks, carpools and gear each start fresh on the left, so a new subject never gets lost.
  • Everyone keeps a seat. Each person stays in their own lane, and a dashed line traces every reply back to the message it answers. Even a busy chat is easy to follow.
  • Spacing follows time. Quick back-and-forth stays close together. A reply hours later sits further down.
  • Plans live in the chat. Invites, RSVPs and the next event stay pinned at the top, with no separate sign-up sheet.

Prefer the classic list? Switch it in settings.

Group chat with an event invite card and color-coded topics from Dave and Maria
A busy dinner-club chat: six people answering in their own lanes, with dashed lines tracing each reply back to the message it answers
New topic, new color Every reply traced to its message

On the day

The app steps in, then steps back.

Bluup does the logistics, so the group can just be together.

Notification an hour before the game asking whether to share location with the 4 people going
On your wayShare your location with your group when you are on your way.
Map with arrival times for each person on the way
Who's here, who's closeNo more "where are you?" texts from the parking lot.
Shared photos and videos from the group during the event
Everyone's photos, one placeThe group's photos and videos, shared just with the people who were there.
You got home safe screen: the people going were told and location sharing is off
Home safe, then it's offThe group hears you made it. Sharing switches itself off.
Location on your terms. Shared only with the people goingOnly for that event, only if you say yesTurns itself off afterYour home address stays on your phone

Who it's for

For every group you're actually in.

Kids in teal jerseys running onto a soccer field

Teams and sports parents

Practice changes, game-day RSVPs, carpools and snack sign-ups in one place, plus arrival times when you're running late to the field.

Birthday cake with a candle on a restaurant table

Families

Holidays, birthdays and Sunday dinners, and the peace of mind of knowing everyone got home. Built for kids 10 and up, with a parent linked to every kid's account.

Friends raising glasses at a restaurant table

Friends

Dinner clubs, game nights and the group that keeps saying "we should do this more." Bluup turns the idea into a date.

A busy restaurant with groups at tables

Clubs, schools and crews

PTA room parents, volunteer teams, work crews and golf foursomes. Separate topics keep a big group from talking over itself.

Clear turquoise water

Trips

From the first "should we?" to the ride back from the airport, with the plan, the chat and the photos together.

For parents

Parent approved, by design.

Kids want to be in the team chat and the family plan. Parents want to know who they're talking to. Bluup was built for both, starting at age 10.

  • Linked to your account

    Every account for a kid under 18 is linked to a parent with a one-time code from your phone. No link, no account.

  • Only people they know

    No public profiles, no search and no strangers. Kids join groups by invite, and only with people you already share a group with.

  • Parent view

    See your child's groups, who's in them, the chat and the photos, including anything they delete.

  • You hear about it

    Get an alert when your child joins or leaves a group, is removed, or reports something.

  • Location that switches off

    Shared only with the people going, only for that event, and it turns itself off. Home stays on the phone.

  • Safety built in

    A safe-online reminder before kids share, stricter photo checks in groups with kids, and report and block on every message.

Never on Bluup: ads, feeds, likes, follower counts or selling your family's data.

Parent viewMMaya, 11

Today

Maya joined U12 Thunder14 members, invited by Coach Rivera
Maya is on her way to practiceSharing with 6 people going. Ends at 7:30
Maya got home safeLocation sharing is off

This week

Maya reported a messageIn Sleepover Squad. We're reviewing it
Her groupsU12 ThunderFamily DinnerSleepover Squad

Questions

Good to know.

Is Bluup a social network?

No. There's no public profile, no followers and no feed. Bluup is only for the groups you're already part of, and it works best when it gets you off your phone and together.

Does it replace our group text?

That's the idea. Every group gets its own chat with topics, invites and an Upcoming bar, so the plan and the conversation live in the same place.

Who can see my location?

Only the people marked Going for that one event, and only if you say yes when Bluup asks. Sharing turns off shortly after the event, and you can stop it any time. Your home address stays on your phone.

Is it built for kids?

Yes. Kids can join from age 10, and every account under 18 is linked to a parent who supervises it, with stricter defaults for younger kids.

When can I get it?

Bluup is coming soon to both iPhone and Android. Join early access and we'll let you know when you can try it.

Get the group together.

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